RFM Analysis Part 2: Data Prep
Ken FlerlageMarch 09, 2026
Welcome back to my series on Recency Frequency Monetary (RFM) analysis. In part 1 , I shared some background about RFM analysis and showed...
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RFM Analysis Part 1: Introduction
Ken FlerlageFebruary 09, 2026
Most organizations are sitting on years of transactional data, yet still struggle to answer some very basic questions such as:
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A New Method for Creating Hex Maps
Ken FlerlageJanuary 19, 2026
We love hex maps. We’ve written several blog posts about them and we use them all the time in both our personal and professional projects. O...
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